The Federation Cup is an international tennis competition for women professionals, the rough equivalent of the Davis Cup for men, in which countries compete as national teams. For once, Canada has been considered a rising force to be reckoned with, principally because of Eugenie Bouchard, the 21-year old beauty from Westmount, Quebec, whose break-out year in 2014 shot her to the Wimbledon final, the semi-finals of two other Grand Slams, and status of media darling before whom endorsements dangled. As she herself recently bragged, she has become a brand.
Today, even before it’s established, the brand is tainted. For one thing, …read more
Source: Canadian International Council