In the recent days the Ministry of Tourism has reported the results from the campaign of Bulgaria’s promotion as a tourist destination that closed in December 2014. Financing for the campaign has been provided through European funds and come to approximately 3.5 million euro. No one however has made any comments so far about the effectiveness of this campaign. Hopefully it has served to make Bulgaria more recognizable and may result in attracting more tourists from West Europe thus offsetting the alarming decline in visitors from Russia and Ukraine. Crisis PR …read more
Source: Radio Bulgaria
