A number of tourism officials and investors said that the new promotional campaign for Sharm El-Sheikh will revive the city again, after a two-year boycott imposed by some countries.
Hisham El Demery, chief of the Tourism Development Authority, said that the campaign will be conducted according to the investors’ vision, along with the vision of the authority and the company responsible for marketing tourism to Egypt, JWT.
He pointed out that the authority allocated $10m to implement the campaign, among the funds allocated for promotional campaigns and not a new amount, adding that the campaign will last for six months.
He pointed out …read more
Source: Daily News Egypt