Listen first, then sell,” writes Timi Nadela, in her book, Get To The Top: It’s About The Heart Sell, Not The Hard Sell. And bearing in mind her experience as a senior business development professional working with Fortune 100 companies such as American Express, JP Morgan Chase, Delta Air Lines, she seems to know her subject.
Do emerging Europe locations listen to the needs of prospective investors? My observation is that they more frequently talk at those business people than they talk to them. Just imagine a location pitch at a conference — the same power point presentation regardless of the …read more
Source: Emerging Europe
