Russia is expected to extend a ban on Western food imports in response to the European Union’s reported decision to continued sanctions against Russia over its actions in Ukraine.
The ban has raised prices in Russia for scarce European meat and cheese, but also spurred local producers to fill the gap. One Italian shop in Moscow has made a clever advertisement making light of the political tensions.
A video advertisement for Don Guilio’s Italian Delicatessen in Moscow cleverly plays on Russia’s trade embargo against Western foods.
Delicatessen marketing
The tongue-in-cheek marketing shows the delicatessen setting up a rotating billboard advertisement with a camera on …read more
Source: Voice of America
