One of the most recognizable instruments of war is getting a makeover. Kalashnikov Concern, the company behind the ubiquitous AK-47 assault rife, unveiled a new corporate identity at a high-profile event in Moscow yesterday. A more stylized logo for the parent company was revealed, along with a somewhat Orwellian new marketing slogan—”promoting peace.” In the original Russian, the new corporate catchphrase can translate to “weapons of peace,” an even more curious construction. The parent company’s military weapons unit, dubbed simply Kalashnikov, also got a new logo, one that, according to The Guardian, “looks more like the logo of a supermarket …read more
Source: The Atlantic
