Commercial: ‘Gravity is just a habit’
Client: S7 Airlines
This video clip is set to the song, Upside Down & Inside Out, by OK GO. It was completely shot in zero gravity, and the commercial has won more than 50 awards, including three Lions in Cannes, and was even nominated for a Grammy.
The commercial was shot at the Gagarin Cosmonaut Training Center in Moscow, and it takes place on board a custom-built IL-76MDK airplane-lab.
To achieve zero gravity, the airplane flew on a parabolic trajectory, sharply soaring up and then down. The musicians found themselves halfway in the air for about …read more
Source: Russia Beyond The Headlines