SELA’s Philippine-inspired shirts (Photo courtesy of Embassy of the Philippines – Moscow, Russia)
Wearable Filipino tourist attractions are now being sold by the Department of Tourism (DOT) in Russia as part of its campaign to draw more Russian tourists in the country.
DOT partnered with Russia’s largest apparel retailer, SELA, to sell the pastel colored T-shirts featuring tourist attractions of Manila, Cebu, Bohol, and Siargao like the tarsier, whale shark, and the jeepney.
SELA has agreed to distribute the six-piece collection, called Inspired by the Philippines, in its 400 stores in 200 cities in Russia, Kazakhstan, Kirgistan, Ukraine and Belarus, as well in …read more
Source: Malaya Business Insight
