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In Viktor Pelevin’s 1999 novel Generation P, the Muscovite protagonist navigates a brave new post-Soviet world while working in advertising, negotiating a tumultuous time by drawing on Russian culture and transforming it into western-style commercials.
Similarly, Russians are marking the inauguration of U.S. President-elect Donald Trump and the new age in Russian-American relations many (but not all) expect it will usher in with at least tens of thousands of merchandise (provided what they’re making actually sells).
At the high end of Trump commercialization culture, there is a $10,000 coin with Trump’s face on one side and the Statue of Liberty and the …read more
Source: Business Insider
